Summary

I lead with empathy and make creative for brands, shows, and products people actually use.

Give me the hard ones. The briefs where the insight isn't obvious, the channel is new, or the ask is "make people care." That's where I do my best work.

When I'm not at work, I'm reading a book on the NYC subway, organizing friends' closets, honing my stir-fry skills, watching A24 films, and supporting all Philly sports teams.

Experience

Yelp Associate Creative Director, 12/2021–Present

Freelance CD/Copywriter, 5/2017–12/2021

VaynerMedia Creative Director, 2/2016–4/2017

Ogilvy Senior Copywriter, 6/2014–1/2016

BoomBox Associate Creative Director, 3/2011–9/2013

Digitas Senior Copywriter & Lead Creative, 12/2004–2/2011

Perich Advertising + Design Copywriter, 5/2000–1/2003

FCB Copywriter, 6/1996–4/2000

Clients

Automotive Chrysler, Dodge, Jeep

B2B American Express OPEN, IBM, Simplifeye, UPS, Yelp

CPG Harmon Kardon, JBL, KitchenAid

Entertainment AMC, NBCU, Nickelodeon

Financial American Express, Janus

Food Casey's General Stores, Green Giant, Jack in the Box, Kraft, Noodles & Company, Planters, ​Smashburger

Healthcare Celgene, Eli Lilly, Health Alliance Plan, Incyte, Novartis, U of M Trauma Burn Center, Verena Solutions

Technology Dell, IBM, Yelp

Telecom AT&T, Comcast

Travel/Hospitality American Express Travel, The Grand Hotel