Yelp Assistant – Product launch
People want to hire the right pro but don't always know what's wrong, what to search, or who to contact. Yelp Assistant walks them through it—conversationally. We launched it for services like plumbing and auto, then expanded it to do nearly everything. Our job: make people aware of it and show them why it's worth using.
Results from week 1
Yelp Assistant launch comms reached over 32.9M unique users
The launch week drove a 69% increase in Project Workspace starts compared to the previous week (51k vs 30k)
Launch day campaigns drove an 89% increase in Project Workspace submits compared to the previous day (1.6k vs 893)
Between October 20 and October 27, the number of users who used Yelp Assistant at least once increased by 161%, driven by a 100% increase in Email users
Emails with GIF headers
Push notifications, social carousel, and app placement
Can’t decide what to order? Menu Vision brings menus to life with AI and AR—just point your camera to see photos and reviews of popular dishes, drinks, desserts and more.
Menu Vision – Product launch
Emails with GIF headers, web with GIF phone, and push notification
Yelp Gauranteed - Product launch
It can be difficult to find, select, and hire a pro for home projects. The potential financial loss from something going wrong often hinders people from moving forward. So we launched Yelp Guaranteed, a money-back guarantee [and peace of mind] when they hire a qualified business on Yelp.
Results
Exceeded expectations when compared to similar services GTM campaigns
13K installs from performance marketing and ASO
90K impressions on social media
20 media stories
8K header card clicks (14M+ impressions)